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Monthly Archives: February 2014

Tumblr’s business terms: plain English and fun English

Written on February 10, 2014 at 10:30 pm, by

Have a look at Tumblr’s business terms, which according to this BusinessInsider article include a ban on pretending to be Benedict Cumberbatch. This is innocent-smoothie copywriting applied to the small print. I found it good fun, but could this technique be repeatable by others? Only if it suits their users and brand. Like those smoothies, too much can make  Continue Reading »