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Our mission

We want to make information easier to understand – the information we use every day to make important choices, or to understand our options.

We don’t like small print.

We don’t like jargon that hides the truth.

We don’t like design that decorates but doesn’t communicate.

We do like information we can find easily, that gets to the point, that sets out our choices in one place, that understands that we’re human.

About the Simplification Centre