Simply said
the simplification centre's blog
IKEA - we see things differently
One of the things IKEA sees differently, apparently, is the bus timetable. Despite abundantly clear language, clear typography, excellent contrast and legibility, and a generally friendly feel, this message still leaves you confused about when the buses actually are.
As usual, the idea is great - it's often the instructions that fall short.
Simplification Centre
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A panel of non-experts
A panel of non-experts The Centre is recruiting a wide range of typical users to help test documents and websites for ease of use. -
Parliament waves big stick (and laughs) at Government's language
The Public Administration Select Committee publishes its report on official language. -
Common sense about parking
The Traffic Penalty Tribunal makes some important general points about government communications with the citizen -
Testing, testing
A debate has broken out in the pages of Design Week, a magazine for professional designers, about user-testing... -
A piece of ceremonial
Some unrealistic assumptions about what customers will read -
IKEA - we see things differently
The instructions may confuse - even before you get to the store -
No Logo
The Electoral Commission has researched the impact of ballot paper design on voters' choices -
Good passives
Using the active rather than the passive sometimes has a price -
Stay happy: satisfice!
Why we're (rightly) not rational consumers. -
On the road again
A successful round of document roadshows reveals some common themes.
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