6 May, 2016 at 10:42 am, by Rob Waller
We had two good responses to the small print challenge. Nick’s was so quick and so good that (I’m told by at least one potential responder) it didn’t look beatable.
Steve Hart had a good go, and showed his workings – yellow is useful for the customer, green possibly useful, and blue is just legal and could be hidden on a website.
Then he mocked up how this could look:
Nick Parker rewrote it as user instructions:
Coupon quick guide
The full terms are on our website
Go to http://www.sainsburys.com/voucher
To use this coupon, you need to be:
over 18, and show your nectar card.
Hand it to your cashier
Or scan it in the coupon slot at self-checkout.
If it says so on the front, you can use it for online shopping, too.
There are some things you can’t use it for
Cash-like things, such as gift cards, mobile top-ups.
In-store concessions, such as Clarks shoes, restaurants, parking.
And certain exempt items, such as fuel, lottery tickets, alcohol, and medicines.
You must use an original coupon, not a copy.
You can only use one coupon per item.
If there’s a required spend, you need to meet that in one go.
You can’t transfer, sell or auction this coupon.
It has no cash value, and can’t be exchanged for cash.
We reserve the right to refuse coupons
For example, if we think you’re bulk buying for commercial purposes or reselling.
Want to talk to us?
Call our Careline on 0800 636 262
I’ve formatted his version below, to fit on the actual coupon size. To fit in on in 8pt Myriad, I edited it down a little. I cut out the ‘over 18’ reference because I think that only applies to buying things like alcohol, and they can’t do that anyway. And I cut out ‘Hand it to the cashier’ because it’s probably obvious. Online or for self-checkout it can go on the interface. On the other hand, it could be good to include those instructions in Steve’s graphic form, to pull people in to read the voucher (if we think they really need to).
Thanks everyone. We’ll think of some more challenges over the next few months.