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Category Archives: Book review

Good message at odds with its medium

Written on January 19, 2014 at 9:42 am, by

Book review: Geisler, Cheryl (ed). 2014. “Designing for user engagement on the web: 10 basic principles.” Routledge: London. “Designing for user engagement on the web” is a refreshing synthesis of interactive design principles and user testing studies (to support and illustrate the identified principles). The studies pertain to a range of web interfaces. The featured examples  Continue Reading »

Insanely simple: book review

Written on July 24, 2012 at 11:44 am, by

When a book comes out with this title, we have to review it on the Simplification Centre website. It’s by Ken Segall who worked for Apple’s advertising agency for many years. The Simple part refers to the secret of Apple’s success. The Insanely part refers to how Steve Jobs achieved it. Segall’s not saying Jobs  Continue Reading »