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Category Archives: Simple claims

Vodafone’s shameful ‘simplicity’ claim

Written on July 10, 2013 at 10:59 am, by

‘Pay as you go pricing just got simpler… no more complicated pricing by the second – just clear, straightforward per minute charges’. So reads Vodafone’s notification of a forthcoming tariff change to its customers. Hmm. If you make a Vodafone pay-as-you-go call today that lasts 1 minute and 1 second, you are charged for 1  Continue Reading »

A Clear document that’s actually clear

Written on November 22, 2012 at 5:53 pm, by

On this blog we like to examine the claims of documents that describe themselves as simple or clear. Here’s one that passes our scrutiny with ease. The Clear Building Survey is a rare example of a radical document transformation that (a) doesn’t require a degree in design to do, (b) hugely improves the user experience,  Continue Reading »

Friends Life simplify their business… apparently

Written on October 29, 2012 at 10:06 am, by

We’ll be making a point in this blog of reviewing documents or brands that make claims to be simple. Look for the ‘simple claims’ category. Next up is Friends Life, who sent my elderly father-in-law a booklet called ‘Simplifying Our Business’. Friends Life have several different limited companies managing their various financial products, because they  Continue Reading »

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Written on August 3, 2012 at 9:05 am, by

You made a great start with the heading, LloydsTSB, but keep going!