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Category Archives: The small print

ASA condemn speeded up legal terms in radio ads

Written on June 29, 2017 at 8:26 am, by

If you ever wondered what the point is of the garbled ‘small print’ at the end of radio ads, it’s now official – there is no point to it at all. At least, that is one interpretation of a recent ruling by the Advertising Standards Authority (ASA) in response to a complaint against the broadband provider Plusnet.   Continue Reading »

Brilliant new guidance on unfair contract terms

Written on October 24, 2016 at 4:28 pm, by

Full marks to the Competition and Markets Authority for a great new initiative to help businesses understand the Consumer Rights Act 2015. They found through a survey that fewer than half of businesses understood their obligations, so now they’ve produced some clear guides about the key issues, including videos which you can view on YouTube.  Continue Reading »

Simple Action 4: the small print

Written on April 26, 2016 at 3:57 pm, by

Thanks to all those who came to the Simple Action day on 13 April in London. We came up with some interesting responses to the consultation from the Department of Business, Innovation and Skills (BIS). They are looking for ways to make Terms and Conditions (T&Cs) more accessible. We felt that rather than dive into recommending  Continue Reading »

A small print challenge

Written on April 26, 2016 at 11:49 am, by

    This is a money-off coupon from Sainsbury’s. The front I can read. The back less so. The image above is not particularly unflattering to it – printed in faint orange, slightly fluorescent, it really is that illegible. To give you an idea of scale, the width is about the same as the short edge of a  Continue Reading »

Good cop, bad cop in Ts & Cs: examples wanted

Written on April 20, 2016 at 10:08 pm, by

If you’ve found examples of marketing promises (good cop) eroded by the small print (bad cop), please let me have them. Here’s an example I experienced recently buying some paving stones online. Large print (my italics) promises convenient delivery time: “How will I know when the goods will arrive? With the exception of small goods  Continue Reading »