Skip to Content

Category Archives: The small print

The small print – join our Simple Action

Written on April 4, 2016 at 3:27 pm, by

Simple Action day, London, 13 April 2016 The Department for Business, Innovation & Skills has published a call for evidence about how T&Cs can be made more accessible for consumers. You can find it here: If you’d like to help us put together creative ideas for a Simplification Centre response, please join us at a Simple Action day next  Continue Reading »

Consumer Rights and transparency

Written on November 18, 2015 at 4:03 pm, by

In my post of 5 October I posed a series of questions arising from the new Consumer Rights Act. The first was: How can companies comply with the transparency requirement? This is defined in the Act as plain intelligible language, and legibility. Is there a set of standards that could be applied by the courts, or  Continue Reading »

Consumer Rights Act 2015: legibility

Written on October 5, 2015 at 11:45 pm, by

On the same day the Consumer Rights Act 2015 came into force, I received a set of revised terms and conditions for my Tesco Credit card, spelling out my new consumer rights. It is written in (mostly) plain English, which is good. But it is entirely set in 6pt type. Which is not good. This is  Continue Reading »

The Consumer Rights Act 2015: the end of small print?

Written on October 5, 2015 at 2:26 pm, by

Last week the new Consumer Rights Act 2015 came into force. One notable provision is that it acknowledges the problem of small print. Plain English has actually been mandated for some time, in theory at least. The Unfair Terms in Consumer Contracts Regulations 1999 (UTCCRs) stated that:  “7.—(1) A seller or supplier shall ensure that  Continue Reading »

Tumblr’s business terms: plain English and fun English

Written on February 10, 2014 at 10:30 pm, by

Have a look at Tumblr’s business terms, which according to this BusinessInsider article include a ban on pretending to be Benedict Cumberbatch. This is innocent-smoothie copywriting applied to the small print. I found it good fun, but could this technique be repeatable by others? Only if it suits their users and brand. Like those smoothies, too much can make  Continue Reading »