Simply said
the simplification centre's blog
Welcome to our blog
The Simplification Centre is new, and this blog will be a place where we'll react to events, comment on things we've seen, and share ideas we are working on.
We see a world in which information gets more and more critical to our everyday lives - not just more complicated. Some things have got easier - computers and the internet have made fact-finding and communication easier to a degree unimaginable just a few years ago. But the degree of choice, and therefore responsibility, that most of us now have is also far greater - and this includes the essentials of life such as medical treatment, pensions, utilities, phone services. And good choice depends on good understanding.
There's been a great deal of public interest in clear information in recent years - it's a central concern of regulators such as the FSA, Ofgem and Ofcom, and there've been quite a few reports about it over the last few years. We're reviewing those reports and will publish our views very soon. What's obvious from all of them, though, is there is a real need for more ideas about how to communicate clearly and reliably, more evidence, and for more well-trained people motivated to write and design clear information. That's why we've set up the Simplification Centre.
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No Logo
The Electoral Commission has researched the impact of ballot paper design on voters' choices -
Good passives
Using the active rather than the passive sometimes has a price -
Stay happy: satisfice!
Why we're (rightly) not rational consumers. -
On the road again
A successful round of document roadshows reveals some common themes. -
A Lucozade too far
Memory, ageing and the challenge of brand extension -
Simply understand
A website that makes government consultation documents understandable -
Public service goes eBay
UK government signals a shift to online involvement of citizens in public services -
Making energy information clearer
The Centre's response to Ofgem's consultation -
Dull or worse?
Brian Viner on the the awfulness of filling in forms -
We've been Nudged
Sunstein and Thaler challenge our neutrality.
