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Monthly Archives: July 2012

Two texts and a diagram

Written on July 31, 2012 at 5:07 pm, by

Last year we received a short booklet from Thames Water about changes in the law concerning the responsibility for sewer pipes – in the past the home owner has technically been responsible for the pipe from their home up to the point where it meets the sewer in the road. Last year the water company  Continue Reading »

Olympic Symbols – the visual language of the Games

Written on July 27, 2012 at 3:40 pm, by

Hello, simplification centre blog readers. I’m Will Stahl-Timmins, an information designer / researcher from the University of Exeter. As the 2012 London Olympic Games are starting as I write this, I thought my first post here should take a look at something about presenting and communicating information at the Games. Each of the Games since  Continue Reading »

At last: a declaration I can truthfully sign

Written on July 26, 2012 at 12:28 pm, by

Most of us routinely lie, perhaps even commit perjury, when we click on a declaration that says ‘I have read and understood the terms and conditions’. Or sign a form saying the same thing. I just joined the AA online, and here’s their refreshingly good declaration (if you ignore the grammar – ‘these’?).

Insanely simple: book review

Written on July 24, 2012 at 11:44 am, by

When a book comes out with this title, we have to review it on the Simplification Centre website. It’s by Ken Segall who worked for Apple’s advertising agency for many years. The Simple part refers to the secret of Apple’s success. The Insanely part refers to how Steve Jobs achieved it. Segall’s not saying Jobs  Continue Reading »

US election field guides

Written on July 18, 2012 at 4:33 pm, by

With US elections looming large, and the spectre of the Florida hanging chads debacle of 2000 no doubt still in their minds, the folks at have developed a set of four field guides to help election officials design, write and test ballot papers to ensure that when it comes to voting day, the vote  Continue Reading »