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Monthly Archives: April 2016

Seriously, McDonald’s?

Written on April 27, 2016 at 12:26 pm, by

It turns out having fun is a serious matter. If you thought Monopoly was a game, and taking part in a McDonald’s Monopoly-themed promotion might be just a bit of fun, have a look at the T&Cs, displayed here in our local ‘restaurant’.

Simple Action 4: the small print

Written on April 26, 2016 at 3:57 pm, by

Thanks to all those who came to the Simple Action day on 13 April in London. We came up with some interesting responses to the consultation from the Department of Business, Innovation and Skills (BIS). They are looking for ways to make Terms and Conditions (T&Cs) more accessible. We felt that rather than dive into recommending  Continue Reading »

A small print challenge

Written on April 26, 2016 at 11:49 am, by

    This is a money-off coupon from Sainsbury’s. The front I can read. The back less so. The image above is not particularly unflattering to it – printed in faint orange, slightly fluorescent, it really is that illegible. To give you an idea of scale, the width is about the same as the short edge of a  Continue Reading »

Good cop, bad cop in Ts & Cs: examples wanted

Written on April 20, 2016 at 10:08 pm, by

If you’ve found examples of marketing promises (good cop) eroded by the small print (bad cop), please let me have them. Here’s an example I experienced recently buying some paving stones online. Large print (my italics) promises convenient delivery time: “How will I know when the goods will arrive? With the exception of small goods  Continue Reading »

The small print – join our Simple Action

Written on April 4, 2016 at 3:27 pm, by

Simple Action day, London, 13 April 2016 The Department for Business, Innovation & Skills has published a call for evidence about how T&Cs can be made more accessible for consumers. You can find it here: If you’d like to help us put together creative ideas for a Simplification Centre response, please join us at a Simple Action day next  Continue Reading »