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These people have contributed to the work of the Simplification Centre by taking part in a Simple Action day, blogging, or serving on our Advisory Board. Most are experienced designers, writers, consultants, educators or students of the subject. If you need help with a simplification project, you can contact them via Twitter, Facebook or their own website. The green icons show the number of blog posts they have written. The blue icons show the number of our Simple Action days they have taken part in.


If you’d like to be listed here, please get in touch with us to find out about our next Simple Action day, or to suggest a contribution you’d like to make to our work.

  • Rob Waller

    Rob has been working to make communications clearer for over thirty years, and his career has combined academic research, design teaching and design consultancy. He has developed clear communications for many well known names in the private and public sectors. His blog and publications can be found at

  • Bethany Shepherd

    Bethany Shepherd

    Bethany originally studied Typography & Graphic Communication and worked at design consultancy Information Design Unit, and global agency The Brand Union, before joining the MA Creative Practice for Narrative Environments programme at Central Saint Martins. Currently practicing in information design, graphic design and narrative environments, Bethany also mentors students at LCC and is a visiting lecturer on the University of Reading's design MA programmes. She organises events for the Information Design Association, recently co-curated a festival area for a large site-specific art project in North London, and created an award-winning urban intervention at the London Festival of Architecture.

  • Robert Hempsall

    Robert is a freelance information designer, and has spent his whole career designing things like forms, bills and letters for clients including Vodafone, British Gas and HMRC among many others.

  • Dave Clarke

    Dave Clarke

    Dave is a Computer Science undergraduate at the University of Reading and is currently completing a 12-month internship at Symantec working within the Performance & Scalibility Team. He has a strong working knowledge of web development and also works as a freelance web developer & graphic designer for clients such as Microsoft, Bayer, Alliance Defending Freedom in addition to carrying out work on The Simplification Centre.

  • Alan Wells

    Alan Wells

    Alan Wells OBE founded the Basic Skills Agency and was its Director for thirty years, working closely with government, both national and local, schools, colleges and voluntary and community organisations. He has been a constant advocate for literacy and numeracy education, and was the specialist adviser to Lord Moser's committee that led to national strategies to reduce the number of adults with poor literacy and numeracy. Alan is one the trustees of the Simplification Centre charity.

  • Hugh Huddy

    Hugh Huddy

    Hugh Huddy is Policy Manager at the Royal National Institute of Blind People. He has worked on campaigns such as the See It Right guidelines, which address the need for legible type of the general population as well as people with partial sight. He is a member of the Simplification Centre Advisory Board, and has a long standing interest in the design of audio text.

  • John Morse-Brown

  • Jona Piehl

  • Teal Triggs

    Teal Triggs

    Professor Teal Triggs is Associate Dean in the School of Communication at the Royal College of Art, and Adjunct Professor, RMIT, Australia. As a graphic design historian and educator she has authored numerous books and articles on design. Her research is interdisciplinary, combining social science and design-led solutions. Her recent work focuses on the role of information in public spaces and community-based learning.

  • Martin Evans

    Martin Evans

    After a career as a senior civil servant, where he developed his interest in clear communication, Martin did an MA in Information Design at Reading University, and has been a core member of the Simplification Centre from the start.

  • Jeanne-Louise Moys

    Jeanne-Louise Moys

    Jeanne-Louise is a designer, educator and researcher. Her professional interests lie in ensuring the presentation of information is meaningful and usable.

  • Will Stahl-Timmins

    Will is an information designer and researcher. His main interest is in using information graphics, interactive media, and visual communication to promote understanding of scientific data in non-expert audiences. Currently, he works as an Associate Research Fellow for the University of Exeter, at the European Centre for Environment and Human Health. His research there involves assessing the effects of differing information presentations on knowledge transfer, memory, and behaviour. You can keep up to date with his work at

  • Jenny Waller

    Jenny Waller

    Jenny Waller is an information writer and educator, who has worked extensively in industry, managing change communications programmes and developing information architecture for sets of complex content. She is an experienced teacher and trainer and developed the Cert HE in Information Design at Reading University. She has an MBA from Cranfield University and is completing a PhD at the University of Reading.

  • Clive Richards

    Clive Richards

    Clive Richards is President of the International Institute for Information Design, and Visiting Professor at the University of Brighton. Author of numerous research papers, he is an experienced designer and design educator, and has been extensively involved with national and international professional bodies. Until 2009 he was Professor of Information Design at Coventry University and he is now the Director of Research at the Birmingham Institute of Art and Design.

  • Jeremy Myerson

    Jeremy Myerson

    Jeremy Myerson is Director of the Helen Hamlyn Centre for Design at the Royal College of Art, which has a worldwide reputation for inclusive and people-centred design. Jeremy was the founder editor of DesignWeek magazine and is the author of more than a dozen books on design. As holder of the Helen Hamlyn Chair of Design, he has a remit to encourage 'design that improves quality of life

  • John Willmer

    John Willmer

    John Willmer is Head of Customer Information at HM Revenue & Customs. His information design team is a major document producer, and he has been a consistent supporter of the Simplification Centre and an invaluable source of advice about information design skills needed in the workplace. His team has worked closely with us to develop innovative information design training.

  • Kathleen Stinson

    Kate Stinson is an experienced information and digital designer, based in New Hampshire, USA. She studied graphic design at Rochester Institute of Technology, and MA Information Design at the University of Reading. Kate worked pro bono for the Simplification Centre, setting up our website in Wordpress.