We're a non-profit, promoting clear information for citizens and customers.

Our lives are run by complex information – forms, contracts, bills, user guides, and so on.

Many of us struggle with documents and websites. We make mistakes because we're rushed, over-optimistic, sick, confused or worried. Or perhaps we just aren't confident with reading.

The Simplification Centre helps organisations to make complex information clear, through guidance, advocacy, education and research.

We go beyond plain English, and use design thinking, typography, diagramming and testing to make information better.

Contract design for humans

Our new paper ‘Contract design for humans: preventing cognitive accidents’ argues that the issue of legalese and the small print is about duty of care and risk assessment, not just clear language and design.

Read on...

Truthful declarations

It's been called the 'greatest lie' – we're constantly being asked to confirm that we have 'read and understood' stuff we can't possibly read and will never understand. But here's a wording we could all agree to.

Read on...

Try to Forgetica

Sans Forgetica, a font designed to improve memory for what you've read, was announced by the Australian university RMIT in 2018 with a major publicity drive... but before the research results had been peer-reviewed. They still have not appeared, but studies by other scholars have now appeared, with negative results. It turns out that whole project was devised by RMIT's advertising agency to generate interest amongst prospective students.

Read on...
Contact us