Publications archive

Our reports mostly result from different projects we worked on. They vary in style from basic guidelines to academic papers – the notes below tell you what to expect from each.

Suggestions for improving the communication of the European Model Clauses for Responsible and Sustainable Supply Chains
December 2024

A group from the Information Design Summer School responded to a consultation about a set of model contract clauses designed to establish human rights and environment due diligence.

Download PDF
Technical paper 16: Contract design for humans: preventing cognitive accidents
Robert Waller December 2024

Most people don't read the small print because it's deliberately made unreadable. That's often fine because it's not of practical importance. But sometimes it is very important, and people trip up. I argue here that many contract-related problems can be viewed as cognitive accidents and that we should change our perspective to one of duty of care, and risk management.

Download PDF
Simple Action 7: Overdose emergency kits
June 2017

Opioid overdoses are a huge problem, but there is a temporary antidote, naloxone, which is being increasingly made available for emergency use. A naloxone injection counters the effects of overdose for around twenty minutes, giving time for medical help to be summoned. Naloxone kits may be used by untrained people, so the instructions are critical. We got together to review the instructions for one kit used widely in the UK, and show how much better they could be.

Download PDF
Simple Action 4: Terms and Conditions
June 2017

A new Consumer Rights Act (CRA) came into force in the UK in October 2015. One notable provision is that it acknowledges the problem of small print. In March 2016 the Department for Business, Innovation and Skills issued a Call for Evidence looking for guidance about how to make Terms and Conditions more usable, so we held a Simple Action day to put together a Simplification Centre response.

Download PDF
Simple Action 5: Speeding notice
October 2016

If your car is caught by a speeding camera, you get a ‘notice of intended prosecution’ in the mail, asking you to confirm who was driving. It’s a confusing document, poorly written and poorly laid out. Yet failure to respond could result in a fine or more penalty points. We wanted to see if the template we developed for Simple Action 1 would also work for this document.

Download PDF
Technical paper 15. Layout for legislation
Robert Waller May 2015

In 2014/15 we were part of the UK government's Clear Law Initiative, working alongside members or Clarity. This paper explores improved typographic structures and layered formats for legislation.

Download PDF
Simple Action 2: Tenancy Agreement
March 2014

Tenancy agreements are important documents, but they are surprisingly varied in content, language and design. There is currently no standard (although the UK government has recently announced it is working on a model agreement), so we spent a day rethinking tenancy agreements. In this report we show two proposals, both easily convertible from conventional agreements. Both of them see the primary audience as the tenant and landlord, rather than the law court they might end up in if the relationship goes wrong.

Download PDF
Simple Action 1: Penalty charge notice
March 2014

If you drive in the UK, the chances are that you will have received a Penalty Charge Notice at some point (if you haven’t, well done). If you stray into a bus lane, or park for too long, or park in the wrong place, you will get an official notice that’s as challenging a read as you can imagine. This report demonstrates how basic principles of simplification can make these notices much easier to understand.

Download PDF
Technical paper 14. Information design: how the disciplines work together
March 2013

A conference paper from 1995 made available as a contribution to our discussions of the information design curriculum.

Download PDF
Technical paper 10. The Clear Print standard: arguments for a flexible approach
Robert Waller. July 2011

A commentary piece, initiating a debate about the RNIB’s Clear Print standard. We felt their recommendations went too far – all print would be so large that effective layout would be impossible – and were not sufficiently based on evidence.

Download PDF
Technical paper 12. Professionalising functional communications: what professionals need to know
Jenny Waller. April 2011

An account of our design training programme, in the context of the need for professionalisation among document designers.

Download PDF
Technical paper 11. Improved letters about benefits
Robert Waller. MAY 2011

A case study of document improvement, outlining a project we did to simplify letters for the UK's Department of Work and Pensions.

Download PDF
Technical paper 8. Criteria for clear documents: a survey
Martin Evans, May 2011

A report comparing the criteria used to evaluate documents, from a range of organisations including our own.

Download PDF
Technical paper 13. Our first two years: 2009-2010
Robert Waller. April 2011

A report about our origins and our first two years as part of Reading University.

Download PDF
Technical paper 9. Choosing a typeface for reading
Robert Waller. March 2011

Basic guidelines on typeface choice, answering questions we are sometimes asked.

Download PDF
Technical paper 7. What do people notice about their documents?
Karen Stanbridge. April 2011

A report of a document diary study, showing what people think about the documents they pick up or receive in the mail.

Download PDF
Technical paper 3. A corpus for graphic analysis of texts
Martin Thomas, Judy Delin and Robert Waller. March 2011

An academic conference paper, reporting on the building of a document corpus – a tagged database that can be used to study document design systematically. (Assumes some knowledge of applied linguistics).

Download PDF
Technical paper 1. Simplification: what is gained and what is lost
Robert Waller. April 2011

This early report thinks through some of the basic problems of simplification. What are the benefits, but also what are the losses – is it 'dumbing down', is important accuracy lost? In many (perhaps even most) cases, the process of simplification doesn't reduce the underlying complexity and richness of content, but improves the user’s ability to navigate it – it produces a simpler experience, or a simpler understanding. 

Download PDF
Technical paper 5. Benchmarking everyday documents
Martin Evans. April 2011

A report of our benchmarking evaluations for member organisations. What are they typically good at or bad at?

Download PDF
Technical paper 2. What makes a good document? The criteria we use
Robert Waller. April 2011

We are sometimes asked to evaluate documents, and in our early days we ran a benchmarking service. This report explains the research background to our evaluation criteria.

Download PDF
Technical paper 4. A pattern language for describing documents
Robert Waller and Judy Delin. April 2011

A conference paper on design theory, based on Christopher Alexander’s pattern language approach – identifies and names common design solutions.

Download PDF
Technical paper 6. Typographic voice: researching readers’ interpretations
Jeanne-Louise Moys. April 2011

A research report of a study of what people notice in typographic design, and how it affects their perception of tone of voice, purpose and audience.

Download PDF